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There are many factors that contribute to effective and eye-catching design. An initial consultation will determine how best to approach your project. Who is the target audience? What message are we trying to get across? Are there specific guidelines that should be followed; DDA compliance regarding font sizes and contrasting imagery for example, or your own corporate and branding guidelines?
Good design must embrace many principles, but the result has to be simple and engaging. It must often appeal to young and old, and so information should be portrayed in a way that can be understood by all.
Consideration should be given to the final reprographic method, even at the very early stages of design, as this will have a bearing on all elements of the design process.
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