Through the recent acquisition of new land, Carlton and Oulton Marshes is now one of the largest nature reserves in the Broads National Park at 1000 acres. Suffolk Wildlife Trust appointed Fitzpatrick Woolmer to develop branded welcome signs, interpretation and wayfinding for this popular attraction near Lowestoft.
Our design team started at ground level to create a unique identity for the site that incorporated the Trust’s new brand and reflected the architectural features of the recently constructed visitor centre. High impact entrance signs welcome visitors at their point of arrival, built using a mixture of hardwoods and metal with sandblasted and lasercut features, creating a visually textured display.
The scope of our work included interactive “spotters” boards that the Rangers can use to identify bird species, with additional interpretation displays to help visitors learn more about the wildlife that frequents Carlton Marshes.
Waymarking posts were positioned throughout the reserve to guide visitors, with additional rubbing plaques to assist the Education Officer with teaching classes. We provided a full service from design through print and manufacture, including the production of detailed watercolour map illustrations and interpretation panels.
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