Holwood Estate, Holwood Trust



The grounds and buildings of Holwood in Bromley have played host to a number of eminent figures. Caesar was rumoured to have camped here in 55BC, William Pitt the Younger used the estate as a retreat from his prime ministerial pressures and his friend William Wilberforce is said to have planned the abolition of slavery beneath one of Holwood's oaks. In 1953 the Seismograph Services for England made Holwood their headquarters for geo-physical studies.Today residents of the estate enjoy an outstanding quality of life within this tranquil oasis of classic English countryside

Project Motivation

After taking over the management of the estate from the developers, The Holwood Trust immediately got to work making improvements. One of the first issues to be addressed was the removal of inadequate, shabby estate signage – The Trust decided the estate needed a more fitting suite of signs to better reflect the rich heritage of its sought-after location.


The solution involved a range of signage including welcome signs, waymarking, fingerposts, information displays and prohibition signs; all made from semi-seasoned oak with hidden fixings. The logotype for the signage was based on the image of The Pitt Oak and in keeping with the lettering on most of the signs - routed in and then in-filled with black or red paint.