Victoria Common, Birmingham City Council


Not many people are aware that Victoria Common, formally known as Bradley's Field, was re-landscaped to mark Queen Victoria’s 1897 Diamond Jubilee.

Victoria Common, situated in Birmingham, attracts a variety of visitors which is why initiating a simple, clear and well thought out signage scheme was so important to Birmingham City Council. They were eager to improve navigation around the site and enhance the overall visitor experience.

Birmingham City Council wanted durable, long lasting and value for money signage. We provided Victoria Common with a number of fingerposts, entrance signs, interpretive panels and a variety of directional signsVisitors can now soak up the scenery and navigate around the park with ease using the watercolour map our creative division ( provided.  In addition, the public can now learn about the history of the park thanks to new interpretation panels; as they start to understand more about Victoria Common’s history, visitors will feel like they've stepped back in time.

Clear and easy to read panels make for a more enjoyable experience, which is why the graphic boards we supplied Victoria Common were our own n-viro™ product; it crisply displays text (which allows for comfortable reading) and makes images clear to interpret, both of which enhance the visitor’s learning experience. Johnathan Stephen, Landscape Assistant at Birmingham City Council was pleased with how the signs look, he said: “The signs are good quality and they have helped to enhance the environment. They highlight some of the features and facilities within the park as well as providing a short history of the site.”