Zoo Signage

Zoo Signage

Most adults and children at some point in their lives have visited a zoo or an animal enclosure of some sort. These experiences can be extremely vital in aiding the development of young minds, as well as offering people of all ages the opportunity to engage with exotic or even endangered animals. 

According to a study published in 2020, it is estimated that British people spend over three billion pounds annually on day trips to visitor attractions, with zoos like London Zoo attracting almost 1.08 million visitors during 2019 alone. This location, along with many other famous zoos in the UK are renowned for their family-friendly and accessible environment. 

Why Is Zoo Signage Important?

When visiting a zoo, particularly for the first time, visitors may not be able to immediately grasp the layout of the site. In order to accommodate a certain number of animals, most zoos require a lot of space and numerous enclosures. With several entrances, enclosures, toilets, staff areas and other facilities being present, it is important for owners and managers to ensure that the site is signposted sufficiently and easily accessible for all visitors. 

Zoos are busy throughout the day, with customers filtering in and out of the location constantly. This means that it may not always be possible for a visitor to ask a member of staff for guidance, especially during peak periods. It is in your best interest to ensure that all important information is conveyed on appropriately placed zoo signage throughout the area. This is so that you can not only meet health and safety regulations, but also to help people make long-lasting memories in an informative and exciting environment. 

Fitzpatrick Woolmer has vast experience in designing, planning and manufacturing zoo signs for attractions that require regulatory outdoor signage accessible to all. We have over 25 years of experience in offering signage solutions for business sectors all over the UK, including local authorities, conservation trusts, educational institutions and heritage attractions.  

You can rest assured that we will provide the best possible zoo signage service, from the beginning strategy building process to manufacturing government regulation branded signage. We offer a range of outdoor zoo signs, such as entrance signs, directional signs, fingerposts, monoliths, freestanding interpretation displays and more.

Zoo Information Signs

Unlike office buildings or small retail shops, zoos will often require a wide range of signage. From directional signage installed to guide your visitors towards your site, to fingerposts to ensure that each person can reach their destination safely, we can help you find the right signage solution for your zoo. 

Fitzpatrick Woolmer specialise in all areas of signage for public attractions, with a variety of entirely customisable products to ensure that your zoo messaging can be delivered as required. 

Common examples of zoo signage include: 

  • Zoo entrance signs. One of the most important forms of signage in any building or location, entrance signs will welcome your visitors when they enter the premises. Designed to be bold and eye-catching, our zoo entrance signs can convey important information such as contact details, opening hours and more. 
  • Zoo information signs. As zoos are intended for educational purposes, it is essential that you have information about each animal and exhibit displayed clearly throughout the site. Zoo information signs can take the appearance of freestanding or wall-mounted interpretation display boards. These can be used to provide further insight into animals. 
  • Zoo exhibit signs. It will be impossible to run an informational zoo without zoo exhibit signs in place! These can allow visitors to identify each species without having to ask a member of staff. 

Wayfinding signs. Keep your customers safe with our zoo wayfinding signs. These can take a number of forms such as fingerposts, waymarking discs, directional signs and ladder signs. The purpose of these signs is to ensure that people do not struggle to navigate facilities and waste time on attempting to figure out how to get from one exhibit to another.

Zoo Signage Design & Installation

Zoos are frequented by people of all ages and nationalities, so it is necessary to install signage that can be easily interpreted. While you may offer guided tours or zoo maps translated into different languages, it is not guaranteed that every visitor will find or have access to these resources. This is where zoo signage design comes in. 

At Fitzpatrick Woolmer, we can help you create a zoo sign and wayfinding strategy that will make the best use of your investment to produce a detailed strategy that will identify the best areas to install signs and more. This service will include preliminary site surveys, research into visitor behaviour and identification of key touch points and decision points. 

With this information, we can determine what materials to use during manufacturing and the overall purpose for each of your signs. During the illustration phase, the in-house Fitzpatrick Woolmer team can work alongside your team to produce marvelous wildlife drawings that may be incorporated into signage. 

Our zoo signage design service is ideal for locations that require fixtures in external environments. This includes anywhere from the car park, to outside enclosures, entrances, exits and any other part of your grounds. 

Depending on your requirements, we are capable of manufacturing branded signage or blank signage in both single and double-sided versions. These signs can have information printed according to your exact text and sizing specifications. We can also create unique zoo signs for exhibitions and design printable literature, such as leaflets. 

If you would like to order zoo signage, please contact our team. Alternatively you can call us on 01634 711 771 to speak directly to us. 

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Passionate about design and aesthetics

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To help fully realise your project Fitzpatrick Woolmer also offer printing, manufacturing and installation services, creating a true one-stop shop for your interpretation, signage and wayfinding needs.

To find out more about the full breadth of our sign design services and the projects we have completed fill out the contact form or call us on 01634 711 771.