Fitzpatrick Woolmer are specialists in manufacturing and designing wayfinding signage across the UK. We create unique, durable and eye-catching wayfinding designs that add value to any site or attraction by guiding and enlightening visitors. Whether you’re struggling to choose the perfect aesthetic or have a specific vision in mind, Fitzpatrick Woolmer are on hand to assist with your signage system needs.

Wayfinding signs are an important investment for your business to ensure visitors, employees and customers can find their destination safely, simply and hassle-free. We use our creativity and technical skills to construct outdoor signage that is suited to your individual business environment, but most importantly practical for everyone who needs to use them.

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Customers of Fitzpatrick Woolmer can select their sign material, size, shape, colours, graphic style and more to ensure the finished product represents their brand and appears professional and distinctive.

We offer several different types of wayfinding signs, each suitable for a multitude of different locations and venues. Examples include:

For example, our fingerpost signage assists the public in navigating wide open spaces such as parks or tourist attractions. Such wayfinding is vital for ensuring individuals feel safe and knowledgeable about where they are, giving them an improved experience in your location.

Each sign is made with expert craftsmanship and the highest quality materials. This is why every sign we manufacture comes with a minimum one year product guarantee.

Buying wayfinding signage

It is important that you consider which sign type will work best for your organisation. This can depend on many factors including traffic flow, whether you’re receiving visitors on foot or by car and the message you’d like to convey via your wayfinding solution. We’re passionate about creating engaging and imaginative signs to improve your visitor experience.

We assist our customers in ensuring they’re purchasing the right sign that’s both attractive, fit for purpose and reflects their brand. Our expert team can undertake a complete audit of your site and having understood your objectives and design constraints, put forward concept designs and proposals for consideration. We will always design to your budget and submit proofs for approval prior to manufacture, giving peace of mind for all stakeholders.

Deliberating whether your business needs signage? Read our article ‘Why is signage important for a business?’ or speak to our signage consultants.

Customised wayfinding signs

Wayfinding signage can be utilised in a variety of venues and public spaces, suitable for both indoor and outdoor locations. From hospital and healthcare facilities to public footpaths and nature trails, each location needs a specific sign to meet the needs of the people who visit. Clients can either get in touch with their requirements by selecting a product from our extensive range or contact us with their ideas in order for us to work together to create the ideal solution.

Our customers can choose whether their signage is single or double sided, at whatever height, length or width required. Our signs can also be printed, etched, cast or laser cut depending on the exposure to adverse weather and personal preferences. If you’re unsure which option is best, we also offer an exclusive consultation service that provides expert advice on the best solution in line with requirements and cost constraints.

Our products can be made to complement your brand using specific fonts, colours and design styles, and use materials that sit comfortably in the landscape in which they are set. No matter how simple or complex the design, your signage will provide clear and positive directional information to users.

nce an order has been placed, our signage installation team can deliver your sign within 8 weeks of ordering thanks to our efficient design and manufacturing process.

How to order a wayfinding sign for your business

If you’re interested in purchasing our exceptional quality wayfinding solutions, there are several ways you can get in touch.

Simply choose a wayfinding design you’re interested in from our wide selection and submit an enquiry. A team member will then get in touch for more information on your individual specifications. Alternatively, you can contact us directly to discuss your unique needs, or if you have any questions for us give our team a call on 01634 711 771.

All of our commercial signage has varying costs. Please take a look at our guide to commercial signage costs for further information.

Looking for inspiration? View our recent projects to see how we’ve benefitted organisations just like yours.

Need more info? Everything you need to know about wayfinding signage

When you’re out and about in the town centre, or even heading to work at an office park, it’s highly likely that you pass by at least a dozen types of wayfinding signage during your route.

Wayfinding signage is a vital part of the user experience, ensuring that visitors can easily find their way around. But what exactly is wayfinding and why is it so important?

In this comprehensive and complete guide, we’re going to go over absolutely everything you need to know about wayfinding signage: what is is, where it’s most effective, different types of wayfinding signage, as well as some tips and tricks that’ll come in helpful when choosing or designing a wayfinding system for yourself. Without further ado, let’s get started!

What is Wayfinding signage?

First of all – what exactly is wayfinding signage?

Put in the simplest terms, wayfinding is the process of finding one’s way from point A to point B, and wayfinding signange involves both physical markers, such as signs and maps, and decision-making processes that help people find their way. Good wayfinding systems provide clear guidance, and help visitors and locals alike orient themselves in relation to their environment.

The Benefits of Wayfinding Signs


Wayfinding signage provides an opportunity to reinforce branding, as the signs used are designed to be easily recognizable. Large signs can also direct people to your business or service even if they weren’t looking for it, which can mean extra sales and new returning clientele.


Clear and concise wayfinding signs ensure that people are able to understand them quickly and accurately. The font size should be large enough for everyone to read easily, and the colour scheme should be chosen such that it contrasts from its background so it is easy to spot.


Wayfinding signs can help keep users safe by providing clear direction in hazardous areas or scenarios. This includes health and safety instructions which need to be clearly visible in order to minimise any potential risks.

Navigational aid

Above all, wayfinding signage can help people navigate their environment. They make it easier for visitors to reach their destination in the shortest amount of time, while also making sure that they don’t get lost in the process.

What are the Different Types of Wayfinding Signage?

Wayfinding signage comes in many shapes and sizes – from directional signage that points users toward their destination, to informational signs giving detailed descriptions about particular areas.

Other types of wayfinding signage include temporary event signage, health and safety instructions, and traffic signage. No matter what type of wayfinding sign you’re looking for, there are a variety of different materials available to cater to your needs.

What are the Different Applications for Wayfinding Signage?

Directional signage

Directional signage is used to provide clear and concise guidance on how to reach a particular destination. This type of wayfinding signage can be used indoors or outdoors, in order to help people navigate their environment.

Informational signage

Informational signs are designed to give more detailed information about a particular area or location. These signs are often placed at key points along the route, such as at junctions and crossroads, so that users know exactly where they need to go next.

Regulatory signage

Health and safety signage is used to inform users of any potential risks, in order to reduce the likelihood of injury or accidents. This type of wayfinding sign can be found in public areas such as parks, streets, and other outdoor locations.

Identification signage

From meeting rooms to parking spaces, identification signage helps to identify particular areas and provide a sense of direction. This type of wayfinding sign can also be used to indicate the location of important amenities such as restrooms and cafés.

Wayfinding Signage: Tips and tricks

When designing wayfinding signage, it’s important to keep in mind the following tips and considerations:

  • Always ensure that your signs are clearly legible from a distance; use large fonts and colours that contrast with their background.
  • Include diagrams or maps if necessary, to help make navigation easier for people who aren’t familiar with the area.
  • Make sure all signs follow local regulations and legislation.
  • Use a consistent design for all of your wayfinding signage – this helps visitors associate them more easily with each other, and makes the overall system easier to understand. 
  • Consider using tactile signs for those with impairments – these signs can be used to provide directions for those who are visually impaired.
  • Choose durable materials that are built to withstand the elements, especially if the signs are located outdoors.

Where is Wayfinding Signage effective?

Wayfinding signage can be used in a variety of different places, from heritage attraction sites to theme parks; these systems can help visitors navigate their way around the grounds, allowing them to see as much as possible without time wasted getting lost in navigation.

Nature reserves and parks also need wayfinding signs to direct users around hiking trails, while hospitals may use them to provide directions within the building. Wayfinding signage can also be used at sporting events or festivals to help attendees find their way around the venue – although these tend to be temporary.

Wayfinding signage can also be used in the following environments:

  • Shopping Centres
  • Office Buildings
  • Airports
  • Schools and Universities
  • Museums and Galleries
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