Sign and wayfinding strategy

Producing effective sign and wayfinding strategies

Our designers can apply their considerable knowledge of designing and manufacturing effective signage and wayfinding schemes to develop a detailed strategy for your site or attraction.

From initial stakeholder interviews and site surveys to the identification of touch points and decision points, we will gain a thorough understanding of your attraction, how visitors behave and the architecture and landscape that will influence sign styles, colours and materials. This makes our signage and wayfinding services particularly useful in the creation of Zoo Signage, Nature Reserve Signage and much more.

We will gain a complete understanding your brand, ensuring finished solutions are not only practical, but reflect the values and positioning of your organisation. Materials will be a primary consideration in developing concept designs, whether rustic oak or contemporary stainless steel, all must be considered in relation to weathering, vandalism, messaging and durability.

We will undertake a full audit of existing business signage, to ensure there is no conflicting information, styles and positioning, making recommendations for removal or repair of existing sign displays. Our strategy will include dimensioned drawings with material specification and outline costs for implementation.

Maps and plans will be included to identify sign locations and our final strategy can be used to support funding applications, HLF bids and planning applications.

Our interpretation signage expertise

To present your interpretation and orientation panels to maximum effect we recommend n-viro™ printed panels. n-viro™ outdoor printed panels are flame and graffiti resistant and come with a 10 year lightfastness guarantee.

To get your message in front of your audience we offer a range of interpretation and orientation displays, including our ever-popular Musketeer™ lecterns. These interpretive lecterns present information at a low angle, making them unobtrusive on the landscape and easily accessible to children and wheelchair users.

If it’s a more substantial sign you’re looking for, our freestanding interpretation panels come in a range of materials, including stainless steel, oak and recycled plastic. Available in a range of styles to suit most environments, you’re sure to find an interpretation display or entrance sign to suit your next project, whether from our traditional Cavalier™ sign range with its Victorian styling or something more rustic from our timber Bowman™ sign range.

Contact our experts

To help fully realise your project Fitzpatrick Woolmer also offer printing, manufacturing and installation services, creating a true one-stop shop for your interpretation, signage and wayfinding needs.

To find out more about the full breadth of our sign design services and the projects we have completed fill out the contact form or call us on 01634 711 771.

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